The licensing stream and promotional engine that is Grumpy Cat has an impressive social media presence behind it, and that presence was deployed to promote the upcoming Dynamite Grumpy Cat comics (see “Grumpy Cat Comes to Comics”) within the past week.  Grumpy Cat has nearly eight million Facebook friends, and hundreds of thousands of followers each on Twitter, Tumblr, and Instagram, and Grumpy Cat’s handlers exposed all of them to the news that a comic was coming and offered the Comic Shop Locator as a way to find a retailer offering them.

The Grumpy Cat media presence, both as content and as marketing persona, is impressive.  The cat has appeared on numerous news shows but has also made appearances on the MTV Movie Awards, American Idol, The Bachelorette, and WWE Monday Night Raw.  Grumpy Cat is the official spokescat for Friskies and stars in a 2015 campaign and TV commercial for McDonalds.  Over 20 licensees are producing merchandise.   In print, Grumpy Cat has appeared in two books from Chronicle, both bestsellers, and a third will be out in October.

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