Marvel Confirms ‘Star Wars’ #1 Orders
Marvel SVP Sales and Marketing David Gabriel confirmed to Comicbook.com that initial orders on Star Wars #1, due out in January, have topped one million copies. Strong orders from comic shops and a large number of exclusive covers, sold through outlets new to comics, drove the numbers, according to Gabriel.
But the very heavy variant plan and the exclusive covers are not the only thing driving the numbers, the core demand is also very strong, Gabriel said. “I can safely say that even without the massive variant plan on this first issue, the numbers on the regular cover alone would make this the highest selling debut of 2015,” Gabriel told the site.